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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 18 of 18 1 Energy Conservation Theory for Second Language Acquisition (Ect-l2a): A Partial Validation of Kinetic Energy– Aptitude and Motivation Kim, Peter. - 2022 BASE Show details 2 Energy Conservation Theory for Second Language Acquisition (Ect-l2a): A Partial Validation of Kinetic Energy– Aptitude and Motivation ... Kim, Peter. - : Columbia University, 2022 BASE Show details 3 An Interview with APPLE Lecture Speaker Dr. Paul Kei Matsuda Beltran, Jorge Luis; Kim, Peter; Wang, Arthur Yuanheng. - 2019 BASE Show details 4 Motivation and Aptitude: A Partial Validation of ECT-L2A Kim, Peter. - 2019 BASE Show details 5 Social Values of Second Language Acquisition Research ... Kim, Peter. - : Studies in Applied Linguistics and TESOL, 2019 BASE Show details 6 Motivation and Aptitude: A Partial Validation of ECT-L2A ... Kim, Peter. - : Studies in Applied Linguistics and TESOL, 2019 BASE Show details 7 An Interview with APPLE Lecture Speaker Dr. Paul Kei Matsuda ... Beltrán, Jorge; Kim, Peter; Wang, Arthur Yuanheng. - : Studies in Applied Linguistics and TESOL, 2019 BASE Show details 8 An Interview with APPLE Lecture Speaker Dr. Paul Kei Matsuda ... Beltran, Jorge Luis; Kim, Peter; Wang, Arthur Yuanheng. - : Columbia University, 2019 BASE Show details 9 Motivation and Aptitude: A Partial Validation of ECT-L2A ... Kim, Peter. - : Columbia University, 2019 BASE Show details 10 Identifying the Motivational Factors of International Students in the Hospitality Workplace: An Insight Into Motivating and Retaining Part-time Hospitality Employees Zhu, Dan. - : Auckland University of Technology, 2018 BASE Show details 11 Social Values of Second Language Acquisition Research Kim, Peter. - 2018 BASE Show details 12 Social Values of Second Language Acquisition Research ... Kim, Peter. - : Columbia University, 2018 BASE Show details 13 The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention Bi, Hongyang. - : Auckland University of Technology, 2017 Abstract: Although many ethnic restaurants present their menu in a foreign language as well as in English, there has been limited research regarding customers’ perceptions of a restaurant menu written in a foreign language. This study aims to investigate the use of foreign language on restaurant menus, and its psychological effects on customers’ perceptions. A total of 149 adults participated in the online survey testing the psychological influence of using a foreign language on a restaurant menu. Three scenarios involving the use of English and/or Chinese language scripts on a restaurant menu were designed to fulfil the purpose of this research. The findings show that the use of a foreign language on a restaurant menu significantly influenced consumers’ perceptions of a restaurant’s brand personality, food authenticity, and target marketing as hypothesised. Furthermore, the results of a sub-group analysis show that a menu including Chinese script has significant impacts on non-Chinese speaking customers’ perceptions of the restaurant’s brand personality, food authenticity and target marketing, whereas a menu including Chinese script has no significant impacts on Chinese speaking customers’ perceptions. Providing an initial empirical evidence, this study adds new knowledge to the academic literature on customers’ perceptions toward the use of a foreign language on restaurant menus. In addition, the findings of the study can be used for restaurant practitioners as a reference to position their business in designing their menu by including the use of a foreign language. Keyword: Brand personality; Customer's Perceptions; Food authenticity; Foreign-language; Restaurant menu; Target marketing URL: http://hdl.handle.net/10292/10953 BASE Hide details 14 Why an Indirect Measure of L2 Learner’s Willingness to Communicate in L2 Writing Requires Cautious Inferencing Kim, Peter. - 2017 BASE Show details 15 Why an Indirect Measure of L2 Learner’s Willingness to Communicate in L2 Writing Requires Cautious Inferencing ... Kim, Peter. - : Studies in Applied Linguistics and TESOL, 2017 BASE Show details 16 Why an Indirect Measure of L2 Learner’s Willingness to Communicate in L2 Writing Requires Cautious Inferencing ... Kim, Peter. - : Columbia University, 2017 BASE Show details 17 Cognitive flexibility, communication strategy, and integrative complexity in groups : public versus private reactions to majority and minority status Gruenfeld, Deborah H.; Thomas-Hunt, Melissa C.; Kim, Peter H. In: Journal of experimental social psychology. - Amsterdam [u.a.] : Elsevier 34 (1998) 2, 202-226 BLLDB Show details 18 F-16 Speaker-Independent Speech Recognition System Using Cockpit Commands (70 Words) Kim, Peter Y. In: DTIC AND NTIS (1988) BASE Show details

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